Job Description

Head of Inbound Marketing (B2B Hypergrowth)

Berlin

The Position

Take on a once-in-a-career opportunity and shape the future of Hives Growth by leading our Inbound Marketing Channels and creating this new muscle for Hive! As our first Head of Inbound Marketing, youll design, build, and lead a world-class inbound engine spanning Content, SEO, Social, Performance, and Partnerships to generate high-quality demos and fuel our next growth phase. This is a hands-on, high-impact role with budget ownership, team-building opportunities, and direct access to C-level leaders, intending to take Hive from hypergrowth to IPO.

Your Key Responsibilities:

• Generate true impact: Generate new qualified opportunities (demos held) for Hive to grow the customer base that truly transforms the way they do operations. You basically are steering one of the key components of our growth engine.
  
  
• Develop the new best practice: Design and implement a comprehensive Inbound Marketing playbook that rivals and beats the frontrunners in this space, enhancing growth, brand awareness, and support along the growth funnel to hyperscale Hive.
  
  
• Raise the bar & go the extra mile: In the world of AI and omnipresence of easy to digest knowledge and best practices, good is not good enough anymore. You understand this mantra and want to bring true excellence into Inbound Marketing, both in strategy, creativity and execution excellence. You also are not afraid of the new world, but use it to our advantage so that we are leading not lagging.
  
  
• Speak many languages: While we want to create a global standard for our Hive way of working, we also want to ensure that we are truly Glocal; globally structured, but locally adept to ensure we win every market! So you need to both understand and/or visit our Hive Hubs to build a truly multilingual strategy.
  
  
• Prioritize and systemize: As part of the Growth Leadership, you need to ensure that the areas we are working on in the Inbound Marketing team are actually the ones that support our business targets. Yes, for example an improved design might increase conversion by 0.2% but if a process improvement of how leads get distributed might increase the conversion rate by 2%, we should always focus on what matters most.
• Be hands-on and actually build something: This is not just theoretical work, especially as first person of the team, but a job that isnt done when the concept is beautiful, but only when impact is truly felt. There is budget to build a team, hire experts, but at Hive we dont take ourselves too seriously, but the business.

Your Profile

We are looking for someone who:

• Ultra driven: In the end change happens, when we make change happen. This means being on top of it, owning your targets, your team and initiatives, driving them independently and ensuring you are actually generating impact.
  
  
• Passion for Inbound Marketing: You should not just like Inbound Marketing, but actually love it and strive to become one of the best Marketing Leads out there. You are interested in new channels, use them yourself to understand your audience and enjoy the art of driving tangible impact via Marketing more or at least similarly than the creativity the role brings.
  
  
• Leadership experience: Initial leadership experience is required. This does not necessarily need to be 10 years of directional leadership, but enough so that leading, interviewing, is not completely new for you, but the basics are solid and you have enough gravitas to become a true leader.
  
  
• Systematic & Analytical mindset: While you will discover endless possibilities of improvement or the potential of new channels quite quickly, your task is to ensure you take decisions both in a prioritized and data-driven manner. Additionally, you need to ensure that you actually do not build quick fixes or have badly managed 80/20 channels, but create logical systems (incl. the usage of automation tools) to build processes that last and reduce the manual work to ensure they are performing at peak level, which requires a high level of analytics, logical thinking and nag to system building.
• Proactivity & ownership: You are owning the success of your larger team, meaning you need to continuously want to strive to be better, identify new areas of improvement and ensure we are moving the goal post. While the CGO will help you with this and not get lost, this is a role that needs you to act with proactivity and as a true owner, rather than expecting clear guidelines.
  
  
• Good communication skills (verbal and written): To excite about Marketing and get the most out of your leads, new initiatives need to be presented in a way that captures and convinces and are easy to digest so that theory becomes actual practice and other teams are supporting in the way they should.
  
  
• Organisational talent & attention to detail: Leading one of the key upper funnel teams both needs structure and organisational talent, as well as a high level of attention to detail, as 80/20 in marketing excellence died.

Our offering

Be not just part of the journey, but actually shape the itinerary

Hive is 1 out of a 1000 start-ups that actually experiences true hypergrowth. While this already is exciting as a passenger, it is even more fun as a driver. With a key leadership role you will help shape the way Hive is moving throughout the phases of our organisation and hopefully will build a marketing function with excellent systems that can bring us right to an IPO (or amazing exit).

True P&L ownership & strategic ownership

While you will get allocated a budget and corresponding targets, how you will spend it, lies with you. As long as you achieve the efficiencies we forecast, you are truly the owner of your realm. Which roles, which channels, which budget allocation can be shaped solely by you. This of course can get challenged if figures are not meeting our expectations like in every company, but the target outcome is to ensure you are fueling our growth as independent as possible - and thanks to great funding and cashflow in the company the sky is the limit if efficient growth is driven.

Spare with experienced leaders

Learn and spare about marketing & growth best practices and systems building from working directly with C-Level and VPs across the organisation, giving you a unique perspective and direct access to some of the most experienced leaders at Hive with prior experience at companies like Google, McKinsey, Trade Republic, HeyJobs, n26, etc.

See Europe & experience different cultures face to face

Get to know exciting cities and experience our 6 offices to ensure you also incorporate the Glocal approach Hive is striving to have in its Marketing messaging and efforts. While we truly believe that Hives key benefits are of same importance in all our localities, there still is the need to ensure the local flavours are making people believe we truly understand them.

At Hive we cherish personal differences and do not judge based on opinions in whichever direction as long as you tolerate the opinions of others equally. This leads to a team dynamic, which is not plagued by politics or playing a character, but actually true meritocracy, where impact is the driver of your career and standing. Additionally, we do not take ourselves too seriously, but focus on building a great company, which makes our workplace fun, dynamic and full of laughter instead of more traditional decorum.

With clear targets tied towards the budget allocated to you, there is also the possibility to truly overperform. With a kicker rule, hitting 100% is not just a personally nice achievement, but actually will result in you earning more and getting rewarded for your success.

Our general offering

• Be part of the Hive.
  Become part of a high-performing team of exceptional people from McKinsey, Amazon, Shopify, Google, Blackstone, J.P. Morgan, DHL, and more. At Hive, we foster a culture of trust, collaboration, and constructive feedbackwhere people are empowered to grow and make a real impact.
• Make your mark.
  Shape the future of commerce operations in a fast-scaling company with a strong entrepreneurial mindset. Youll work on exciting challenges from Day 1 and grow alongside Hive as we expand across Europe.
• Competitive compensation.
  We offer market-competitive salaries, including an equity incentive plan (EIP) for all full-time team members.
• Tools to thrive.
  You'll receive a MacBook and the tools that suit your working style bestwhether thats an extra monitor, headphones, or something else to boost your productivity.
• We support your well-being.
  Enjoy 30 vacation days per year, with an additional 20 days to take as paid sabbatical every 3 years at Hive.
• Office perks & flexibility.
  Flexible working hours, free drinks and snacks in our offices, and regular team eventsincluding workations that bring the entire Hive team together.
  
  

About us

At Hive, we empower brands to excel in the digital commerce era through our innovative operations platform. By combining cutting-edge technology with a curated network of top-tier operations partners, we deliver measurable results.

Our comprehensive platform streamlines the entire operational chain through a single, intuitive interface. Since our founding in 2020, we've rapidly grown to become one of Europe's leading operations platform, partnering with hundreds of innovative brands. With strategic locations in Berlin, Paris, Milan, Madrid, London, and Amsterdam. Backed by prestigious investors including Tiger Global, Earlybird, and Picus Capital, we're scaling our impact across Europe.

Diversity and inclusion are core to our success. We actively cultivate an environment where every team member, regardless of background, can thrive. We welcome talent from all walks of life, regardless of religion, ethnicity, nationality, gender, sexual orientation, age, marital status, or disability. At Hive, authenticity and professional growth go hand in hand.

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